Fantástico appoints Raquel Yepes as Sales Director, LATAM
May 6th, 2022
MEXICO-CITY / BOGOTÁ — May 6th, 2022 — Fantástico, the number one media buying agency in Latin-America for TikTok, Teen & Young adult campaigns, today announced the appointment of Raquel Yepes to the role of Sales Director Latin America.
Yepes brings more than 20 years of extensive experience and will play a key role in connecting brands and agencies to continue the growth of vertical video ads in Latin America. With the appointment of Yepes, Fantástico strengthens its global position as a specialist in the field of TikTok video advertising and production.
Yepes joined the upcoming agency in 2021 as international sales manager and has worked closely with media partners in Colombia, Mexico, Chile, Peru and Brazil. Yepes was previously responsible for the growth of Insight TV and in charge of sales activities at Universal Cinergia Dubbing. In addition, she has held various international consultancy, production and sales director positions at, among others, TRX, Factoría Plural, and Zola.
“Yepes is a manager with a strong focus on relationships and she has a lot of knowledge of production, media and advertising,” said Phillip Hadlow, SVP Sales & co-founder at Fantástico. “Because of her international background in production and advertising, and in particular her knowledge of the new media landscape, she is the right person to help our LATAM partners to premium GenZ and TikTok campaigns.
Of her new role, Raquel Yepes said: “I’m thrilled to take up this opportunity to lead the agency and advertising business in LATAM and our direct brand strategy, building on Fantástio’s expertise in Teen and Young Adult campaigns. In this new era of short-form video where TikTok is leading in LATAM, I believe there are amazing growth opportunities for our agencies and brands”.
Fantástico has made great strides in recent years on the European and Caribbean market amongst its portfolios. “Besides being one of the first offering premium advertising and creative production for TikTok in LATAM, Fantástico stand out for their strong counsel and account management. I am proud that I can now play a role in this,” adds Raquel Yepes, Sales Director, Fantástico for LATAM. “Together with the team, I am fully committed to both the proactive business development of LATAM’s advertising as well as production market. I am very much looking forward to contributing to the continued expansion of Fantástico in Latin America and to Latin Audiences in the US.
About Fantástico
Fantástico is the number one media buying agency in Latin-America for TikTok, Teen & Young adult campaigns. We are the specialists in production and Youth advertising campaigns for TikTok. We are GenZ specialists, breathing media and communicate vertical. We buy media space directly for brands and agencies so they can reach their youth target group. After years of experience in Media Buying Tech and Youth target demographics, we bring these expertises together. Our experience and media network originated in Europa and expanded in Latin America. Our extensive network of partners and in-house resources makes us one of the most versatile agencies for GenZ video production as well.
Headquartered in Mexico City and Amsterdam, Fantástico is active with a combination of local and international specialists. Learn more at fantastic.agency and follow Fantástico on Linkedin.