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TikTok Ads are a very specific form of ads for the sociale media platform TikTok. If you do not know what TikTok is, check out this article first. The video app TikTok is a force to recognise, in particular, when it comes to targeting Generation Z. But what are TikTok Ads exactly and what advertising opportunities does it offer brands and agencies?

GenZ + Boomer Audiences
The platform reaches a lot of Gen Z young audiences but is also very populair with an elderly demographic because parents join their kids on it. In the United States and Latin America there are over 320 million users using the TikTok app daily, whereas over 70% is over 18 years of age. Globally this accounts for over 1.5 Billion users, so a force to be reckoned with. So if you want to grown your brand or users on TikTok, this is the platform to do it.

We are TikTok Advertising Experts
At Fantástico we are experts since day one when it comes to TikTok Ads, starting out in Europe, the US and now also Latin America. Especially in Latin America there are not many companies focussing on the advertising aspect of the platform yet, hence this is the moment to gain the upper hand in your market. we work with TikTok Advertising because it is reaching a huge audience with great targeting options. TikTok ads also have an amazing ‘native’ feel because they all appear on the ‘Timeline’ of the user in a mobile video or display format. We recommend vertical video ads for TikTok, of course. Because TikTok offers a great mix of this targeting options and the native timeline placement, users interact almost 30% more with your ad on TikTok. Let’s do a deep dive into TikTok Ads and advertising on TikTok.

TikTok Advertising

TikTok Advertising is used by entertaining your audiences, so forget about traditional video ads. Also the format is vertical, so turn that camera 90 degrees and start shooting Creativity is very important for your audiences on TikTok. We always recommend to not repost your TV, Youtube or Display ad on TikTok because it will not always work. It is possible to edit it though! Ads should not be boring but should be entertaining and follow trends. You do not even have to be unique because the Advertising algoritme of TikTok will find your audience best if your creative is similar to what the users are used to already! Let’s go through every part of advertising on TikTok.

The Creative: Spark Ads + Classic ads

You creative or your actual ad is very important. Luckily TikTok encourages you to create the best possible ad to reach your users and Fantástico can help with this. There are two ways to get easy creatives: Spark Ads v/s Classic ads. Classic ads is just your regular advertising video edited or specifically reshot for TikTok. Spark Ads is TikToks’ own unique feature where we are able to use organic TikTok posts as ads. This way you get an even more native experience with your brand in your audiences’ timeline. For Spark ads it is possible to use your own account but we can also help you to collab with a TikTok creator (user) that creates organic content for you to push like a paid promotion. By combining this organic content with specific paid advertising targeting we can reach audiences very naturally.

TikTok targeting options

In terms of targeting, the sky is the limit. But remember, the more specific the targeting, the higher the price will be. TikTok allowes you to target Age, gender and location with ease. In some instances even specific states or cities. But it also offers amazing Device or OS targeting so you know who has an expensive or cheap phone. Dayparting is standard of course but the most interesting part is interest targeting. If the creative aligns with the right trend then this one goes through the roof. TikTok makes it that specific interest of users will absolute match the ad that you created, for best results in CTA, followers or branding campaigns. Even viewability behaviour can be targeted.

TikTok Ads service by Fantástico

At Fantástico we can help you with full service for your TikTok ads, account and even follower campaigns. From awareness to consideration and even conversion campaigns. From our office in Mexico-City, Amsterdam and Bogota, we deliver influencer and advertisement campaigns that stimulate your target group. We manage ads, production and content creation for brands with a reach of more than 100 million Kids, Teens, Tweens & Young Adults.

Full service TikTok Ads
We will use our full expertise of TikTok Ads to setup, monitor and report on your advertising goals. 

Production (Content Creation and/or Editing)
Together with your strategic team we create your TikTok Ads with its unique aspects in mind.
If you already have ads or content, we can also edit your content to be made suitable for TikTok, which can be a big budget saver.

Account setup or boost
Starting out on TikTok and don’t know where to start: Our expert Production Team will setup your account on TikTok, create and produce your content strategy and get millions of views and followers.