Fantastico

Our team here at Fantástico has researched the most effective use of TikTok campaigns and come up with the basic tips for an effective TikTok campaign. We looked at the power of repetition, the TikTok platform, targeting, creative and A/B testing. See our sum up and one pager below for the results.

4 Tips for when starting an effective TikTok campaign

1. USE THE POWER OF REPETITION
   Repetition of a TikTok ad has a positive impact on brand recall and subconscious brand preference
2. CHOOSE YOUR TARGETING WIDER
   The wider the targeting the more the TikTok Algorithm will do its job in finding your Audience. This dramatically influences the effectiveness of your campaign. Attention will rise because of this.
3. A/B TEST YOUR AD
   A TikTok ad with two creatives has significantly more impact on brand recall and unconscious brand preference. TikTok helps optimize the one with the best results.
4. START WITH THE RIGHT CREATIVE
   Make TikToks, not ads really works. Authenticity reflects positively on your brand and staying close to the TikTok native feel subsequent boosts impressions and brand recall.